10/25/2012

Oct.29 ADV587 Agricultural Communication Discussion Questions


Hi everyone!
Here are the discussion questions from Liz, Pu and Thais for next monday's class.

1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?

2. Do you always read the label when you purchase food? What information on the label do you care most?

3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?

4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues? (if you never saw one, please refer to this videohttp://www.youtube.com/watch?v=MBhIRKuyOOQ)

5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…



             
            Have a good weekend! :)

22 comments:

  1. 1. I think I judge them both the same. Regardless of the means, they both result in my paying more for an item. Whenever I buy something I try to know exactly how much it costs and/or get it on sale; therefore, I usually refuse to purchase an item if it turns out costing more than planned. (especially if I’m at the cash register and the seller says we’re sorry that sale is over; I usually point out their ads say otherwise and withdraw.)

    2. I fast Mon-Wed-Fri so must clearly know which products are animal- and which non-. I also read calories and assess which products have the most chemicals. For instance, if I’m comparing two brands of canned fruit and the contents of the first list fruit, water, stabilizer, while the second have a three-line list of ingredients ending in “benzoate,” I’ll clearly buy the first. (Btw I hardly buy canned fruit because every brand is so artificial!!) When I started fasting ~8 months ago I spent 1 ½ hours in the supermarket reading labels to know what to buy. Interestingly, healthy non-animal brands are very few, so I stick to those.

    3. I just look at the content and disregard labels. Don’t trust them. They can claim anything and get away with it.

    4. I think they deliver a good balance between tugging at your heartstrings and not being sappy. They make you feel bad about the animals and contribute, but don’t disgust or make you cry. I’m certain they affect people. If only anti-tobacco campaigns had the same appeal...

    5. When I happen to have a TV and time to watch it, I watch Animal Planet and Discovery for hours. Texas (and other) SPCA and Animal Rescue are my favorite shows. If I didn’t empathize so much with the animals I’d volunteer (can’t stand the sight of blood, animals suffering; hurts so much I'm just useless :(.

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  3. 1. I would have to say that i do see a price increase as more unfair than a cancellation of a former price reduction. Just like Joe brought up in our foundations class, people are predictably irrational, and i know i am one of these people. I think that i just focus on looking for a decrease, and when i see increase i tend to stay away. Even though i know that these sort of things happen, i find it takes too much time too look into what is actually happening in term or increase or reduction... if that makes sense.

    2. I find that i only read labels when i am on a health craze, and i only focus on calories because i try to intake the least amount of calories for the product i want to eat. For example, today i went grocery shopping and i knew that i wanted to make guacamole and chips, so i looked for the least calorie chip. At first i thought that i would end up buying the multigrain version of the tortilla chips, however i noticed that the baked version had less calories per serving, and that the serving size was bigger. So, i opted for the baked lowest calorie option.

    3. I tend to try and buy products that are more eco friendly, like water bottles and things of that nature, but i tend to just go with the items that i have always purchased, whether they are 'green' or not. So, no i do not think that they are inferior, but i think that having a 'green' mindset is important.

    4. Yes, i think that they have a huge impact on how i see these society's. Thy bring to light the actuality of the circumstances that these animals have lived- or have to live in. They definitely impact how i view these different organizations, and i think they are important for awareness.

    5. I rely on all the sources of information above. But in term of the most impacting source- i think that a picture is worth way more than words. When people witness and see what is actually happening i believe that it affects them more.

    Thanks guys!
    Rebecca

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  4. 1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?

    I ususally do the math in my head and judge equally as weird as that sounds.

    2. Do you always read the label when you purchase food? What information on the label do you care most?

    Usually. I do think nowadays I focus on the organic claims.

    3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?

    As stated above, I look for organic or what not and yes, I value the ones that do not say anything as lesser.

    4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues? (if you never saw one, please refer to this videohttp://www.youtube.com/watch?v=MBhIRKuyOOQ)

    I don't think I pay much attention to this, although Food Inc. did mess me up a bit.

    5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…

    I don't look for it.

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  5. 1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?

    Yes, I do. I know this sounds irrational, but when i make my purchase, i often get to rely on my general feeling. I don't like price increase information and try to avoid it to almost delude myself as a smart consumer.

    2. Do you always read the label when you purchase food? What information on the label do you care most?

    Yes. I become highly conscious of nutrition ever since I got here and had to live by myself. I mind calories, components, and check whether they are artificially-flavored.

    3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?

    I am not an expert on differentiating the authenticity of organic products, so I depend on what the label says. This makes me feel inclined to labeled products rather than unlabeled ones.

    4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues? (if you never saw one, please refer to this videohttp://www.youtube.com/watch?v=MBhIRKuyOOQ)

    I don't have any interest in this issues (almost ignorant of them).

    5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…

    As stated above, I have no interest in this issue. However, if I have to choose one source, I would say TV ads. Since I am lack of this particular interest, my only source would be TV ads unless I find related information from books or on the internet by myself.

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  6. 1. Price increase just sounds bad. If I am charged more, and they advertise it, it seems unfair, but if the price is listed as is without a reduction, I expect that to be the retail price.
    2. I don’t always read the label when I purchase foods that are mundane purchases; I make these purchases habitually and I already know the nutritional information on them. When I check the nutrition labels, I look for the quantity of bad things like sugar, saturated fat, and carbs.
    3. I think all this green stuff is a fad; from the gluten free to the organic, it’s just a bunch of buzzwords that advertisers use to get suckers to buy. I saw gluten free beer this weekend and I thought to myself, this is just like a buzzword-ploy to get people to feel like they have made a healthier choice; It works too!
    4. I’m not an animal hater, but I am not an animal lover either. Personally, these commercials don’t work on me, but they have a powerful emotional message that probably gets animal lovers to act. The music is perfect, the photos and videos of the animals work well; who has ever seen a dog cry, not me!
    5. I see these commercials and the guy on the quad passing out pamphlets, he says “Help stop violence” or “Help stop slavery”

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  7. 1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?
    I think increase $15 is more unfair is more unfair. Although they are same, But when I were in that purchasing situation, I just can’t be rational, I do really not like price increase.
    2. Do you always read the label when you purchase food? What information on the label do you care most?
    Yes, most time, I will pay attention on the date it produced to judge whether it is fresh. But for aspect of organic, calories, I really don’t care about them.
    3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?
    No, as I said above, I really don’t care about these things.
    4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues? (if you never saw one, please refer to this videohttp://www.youtube.com/watch?v=MBhIRKuyOOQ)
    No, I am not pay attention on these issues. I do not very like animal although I don’t hate them either.
    5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…
    Friends. Many friends of mine love animals like cat, dog, sometimes, they will talk about these things. And once my friends did public ads for competition which the theme was about animal protection, and when I saw the post, the video they did, I was really shocked. But after that, I still pay little attention on this issues and I know we should protect animals.

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  9. 1. I've experienced similar things like this. Though both made me unhappy but I treat them as the same, no difference anyway.

    2.I seldom read them. I only read the labels when I need to check out where they were produced, for the reason that production area can really matter in some cases. One example is grape wine. Even if they are the same brand, different production area can taste totally different.

    3. No. I think the "eco-friendly" is only gimmicks for most cases.If I want some real eco-friendly products, I may go to particular shops for these things.


    4. I don't like this commercial though I have strong love for dogs. My family has a golden(Rickie) which we treat him as a family member. I'm wandering why this commercial fails to touch me while I recall how I get along with Rickie. I think the reason is that I treat my dog as an equal existence with me. I never think he is something inferior to me.
    This commercial underscores "pity".Yet, I think "respect" and "empathy" is the right way for treating them. If they are equal with us, they deserve what we have. If we need to pity them, then they are not equal with us indeed. Thus, the commercial doesn't make sense at all.So, empathy is the crucial element that missed.
    Another things is that, they should not sell jacket and magazines to people who donate. Who cares about that stupid jacket? I spend my money on caring the animals, and HSUS deny my love by giving me an ugly jacket and some boring magazines?!


    5. Empathy. Try to feel the way others(people, animals etc.) feel,then I could understand a lot.

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  10. 1.
    I do not, because in such situation, I am really rational that I always think it through, so, I would notice there's no difference.

    2.
    It depends, for those I always buy, I just look at the brand name or package, but for those I never bought, I will read the label, I care about if it's transgene or not.

    3.
    No, I don't. To be honest, I've been confused with "eco-friendly" labels for a long time. I used to think that means they are organic in some sort, but also could mean that they are using returnable packages. So, I didn't really care before.

    4.
    I think it might get some attention, but the reality is, people who care will always care, and who don't will keep ignoring it.

    5.
    TV I think, I won't avoid if I see it on TV, but I never search these information myself, neither do most my friends.

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  11. 1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?

    A: Yes. It's all about psychological gap.

    2. Do you always read the label when you purchase food? What information on the label do you care most?

    A: Sometimes. Price and shelf life。

    3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?

    A:Seldom. I don't believe so. Because eco-friendly or not is mostly not essential towards products quality.

    4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues? (if you never saw one, please refer to this videohttp://www.youtube.com/watch?v=MBhIRKuyOOQ)

    A: Just as usual as other PSAs, not so unique. At least not working on me.

    5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…

    A: I'm not rely on any source at all. I believe the meaning of all the animals existence is to fulfill our human needs, therefore the protection of animal shouldn't be taken so seriously.

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  12. 1. Yeah. Because I would see the price increase as an extra thing I needed not to pay for while price reduction cancellation just as an action that bring back the normal price I usually pay for.

    2. Normally I read the label of snacks and beverage. I usually check the calories on the label.

    3.I seldom choose these kinds of product because for me, I don’t fully believe in the label on food product and I do not really buy this claim (there’s always some loophole in the definition and regulation of “eco-fridently” label)

    4.Although I do think helping these abused animals is an crucial thing, I do not like the way HSUS delivered this commercial. It is too commercialized (kept stressing monthly fee and the free gifts to lure the audience). When I watched this commercial, I doubted how much money will really be put into helping the animals and believed a lot of the money will be in the pocket of HSUS for marketing expense. The meaning of this commercial is not wrong but the way they persuade audience is annoying.

    5.Most of my ideas about this issue come from my friends’ posts on social networking sites. There are sometimes news reporting some stories about individuals who help animals but not often.

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  13. I think I judge those both the same. Either way I'm paying more for the product.

    I don't read labels every time I go shopping anymore because I know what I'm buying. I have spent a lot of time figuring out what is better to eat and what is not. I try to buy products that are made with natural ingredients. If I cannot pronounce what a product is made of I don't buy it.

    I don't really look at eco-friendly. I honestly think it's an over used and abused term. I think that I more of a "natural" product user and that's what I focus on most. I don't like a lot of chemicals ever.

    I turn off those commercials. They are so sad and terrible and yea I'd love to adopt an animal that is in a shelter, but they make it seem like every shelter animal is abused and starving. That's just simply not true. Over the top.

    I don't really focus that must on animal welfare issues. I have a dog and I care a lot about animals, but I can't help financially or provide a home for the animals at this time. Therefore, the ads don't apply to me.

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  14. 1. No I don’t judge them both the same. I see a price increase as having to pay more for the same thing while I see a cancellation of a price reduction as the product just being asked for its original price.
    2. I don’t always read the label, but when I do I usually look at calories, calories from fat, and grams of protein.
    3. I don’t consciously choose eco-friendly products and I believe it has been commonplace in today’s society to see products with such labels on them. They do not affect the perception I have about the product.
    4. I do feel as if they have an influence on me. They almost make me feel guilty if I don’t help. I actually have found myself changing the channel when they come on because I don’t want to be exposed to those emotions.
    5. I don’t typically actively pursue information on animal welfare. Most of the information that I receive comes from news and popular media (including advertising).

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  15. I judge them to be the same, although it might work differently in psychological aspect.

    I just read labels for flavor and ingredients.

    Is “organic” and “eco-friendly” the same? If so, as aforementioned, that depends on product categories. For food that I would consume everyday such as milk and eggs, I tend to choose organic, but for others I don’t care too much.

    The commercial does have an emotional impact but I doubt its effects on people to actually take action to donate.

    I don’t care much about animal welfare issues.

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  16. 1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?
    I think it depends on the product. If it is a product of high involvement, such as laptop and car, I won’t have significant attitude change to either increase (lose) $15 or cancel of a reduction of $15. However, if it s a product of low involvement, like a T-shirt, both increase and cancellation will make me feel unfair. Probably I feel more unfair towards the cancellation, because I miss the change of saving $15 due to coming late.


    2. Do you always read the label when you purchase food? What information on the label do you care most?
    Not always, that’s why sometimes I bought something that was almost expired. Yet I do check the label when I buy something new. Usually I care its ingredient.


    3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?
    No. I do think that conventional products without such claims are inferior. If the prices of products with and without claims are the same, I definitely will choose the ones with “eco-friendly” labels.


    4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues? (if you never saw one, please refer to this videohttp://www.youtube.com/watch?v=MBhIRKuyOOQ)
    Although I have animal phobia, I do feel sorry for these animals. After watching these commercials, I think I will support animal welfare issues as long as the welfare doesn’t include allowing animals in public places, such as restaurants and schools, because I will be terrified. No kidding!


    5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…
    TV ads, websites, and news.

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  17. Hi! All! Thank you for sharing wonderful questions and answers! Here are my answers!

    1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?

    I think a price increase is more unfair than a cancellation of a price reduction. Although the result is the same, I would feel that I lost something more when I hear that I have to pay more than I thought. Of course, the latter one is also paying more than I expected, but I would think that in this way: “Well, originally I have to pay this price, so I think it doesn’t matter.” However, in the former case, I would think as “Why do I have to pay more money that you did not tell me before. It feels me bad.” even though the amount of money I have to pay more is just $15.

    2. Do you always read the label when you purchase food? What information on the label do you care most?

    When I purchase food, I usually see the label on the backside of the product. I consider calories, the amount of fat and sugar. Also if there is a labeled with “eco-friendly”, or “100% freshness guaranteed”, and so forth, I tend to buy the product even though I have to pay more.

    3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?

    Yes, as I answered above. I don’t think unlabeled products are inferior to the product which has a label. I just consider that labeled product is much better than unlabeled, because the former one has more information and it shows me its reliability.

    4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues? (if you never saw one, please refer to this videohttp://www.youtube.com/watch?v=MBhIRKuyOOQ)

    I failed to see this video. I could not access to this address..

    5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…

    I think the hot issues on the websites give huge impact on me. I usually see news on the websites and I usually consider it important source. Also news from my friends significantly influence on forming my opinions about animal welfare issues. I am a person who is sensitive to other people especially my friends who are close to me, so I rely on (heavily) them.

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  18. 1. No…I think there is no difference to me.

    2. In some cases I will read the label but mostly I don’t care about it. When I buy some breads or cookies, I will read the label to see its ingredients.

    3. I will not consciously choose products with that label and also I don’t think the products with the label will be superior. Though I agree that protect environment is indispensable but when I but something I will not take this idea into consideration.

    4. This kind of commercial will definitely influence me either in attitude or in behavior. I always want to help those animals and I believe that animals need our protection and respect for they have the right to live. This commercial will reinforce my previous opinion and it persuades me to donate for the animals successfully.

    5. To me, I think ads, news, and website are main approaches for me to build my opinions about animal welfare, especially ads and news, because ads and news always provide us with information about the miserable situations of animals to arouse audiences’ sympathy.

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  19. 1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?
    I would like to count the original price as X. The first condition that increases of 15: (X+15)/X=1+15/x>1. But the cancellation of a former price reduction: (X-15)/X<1. So I think price increase is more unfair because of the original price is different.

    2. Do you always read the label when you purchase food? What information on the label do you care most?
    I seldom read the label. If I read something, that must be the date in produced.

    3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?
    No. I seldom choose that kind of products. As a new arriver, I have little knowledge about the "eco-friendly" labels. I don't even know what the differences between "eco-friendly" and other kinds of food.

    4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues? (if you never saw one, please refer to this videohttp://www.youtube.com/watch?v=MBhIRKuyOOQ)
    I think I am so sad when I see that. But not everyone could adopt animals based on their own situations.

    5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…
    I rely on Internet news more than other kinds of sources. Sometimes I am a emotional person. I think the animal welfare issue would influence me much. But as an international students, I have limited ability to help.

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  20. 1. Personally, I would consider losses more unfair because loss seems to produce negative emotion, which is sad. However, practically,I think this would depend on the product category and the percentage of $15 in the total price.
    2. It depends on what products I am buying. For the fast consuming products like cereal, I make quick decision and would not look at the label carefully. But for some expensive or lasting products, I would probably read the label carefully because the purchase is important and have influence on me for a long time.
    3. Given other elements like price, brand, function are equal or almost euqal, I would choose products that are environmentally friendly.
    4.Yes, they do. Human brings a lot of damages to the earth and other lives on the earth. i personally advocate that we should protect the animals and plants. I think this is also beneficial to human beings.Their commercials definitely strengthen my opinion.
    5. I primarily rely on commercials from NGO, my observations, websites. As long as I think the information is correct and convincing, I won't doubt any information.

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  21. 1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?
    Yes. An increase is more bothering because consumer needs a reason to accept it. On the contrary, we have already accepted the regular price and the cancellation of a sale just means everything goes back to normal.

    2. Do you always read the label when you purchase food? What information on the label do you care most?
    Yes, most of time. I may at least check the expiration date because I don’t want foods turn sour before I eat them up.

    3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?
    No, not at all. First, I won’t buy the organic food because I don’t think it worth the higher price.
    And it will never happen that conventionally produced foods would turn out to be an inferior one with the comparison.

    4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues?
    Yeah, I think it is the time to support such an animal protection project. But it should be under a good control then won’t affect the order of our agricultural market.

    5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…
    Good question. I will never believe those miserable stories told by documentary makers. Regulations are needed in animal welfare issues but over exaggerate this issue has no positive meaning to our society.

    Thanks for your questions!

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  22. Thank you for your questions!

    1. Do you judge a price increase (losses) of $15 as more unfair than a cancellation of a former price reduction (non-gains) of $15, even though the result is actually the same?

    I actually will judge the two conditions as the some situation since they all end up to the same prize.

    2. Do you always read the label when you purchase food? What information on the label do you care most?

    Yes. I always check the expiration date when I purchase food. I don’t care about calories that much but the expiration date is my biggest concern because I want the food to be fresh.

    3. Do you consciously choose products with “eco-friendly” labels? And in comparison, do you think unlabeled or conventionally produced foods without such claims are inferior?

    I don’t consciously choose products with eco-friendly labels. Thus I don’t think unlabeled foods are inferior. I think they are the same as long as they are fresh and well-made. To me, the label can’t actually mean something important. The label is like an extra guarantee.

    4. What is your opinion about the TV commercials elaborated by the Humane Society of the United States (HSUS)? Do you believe they influence yours or/and others opinion about animal welfare issues? (if you never saw one, please refer to this videohttp://www.youtube.com/watch?v=MBhIRKuyOOQ)

    Absolutely yes. I often see this kind of commercials and I think every time I watch it I concern about animal welfare issues more.

    5. What sources of information do you rely on to form your opinions about animal welfare issues? (e.g., labels, TV ads, websites, books, news, friends, etc.) Or you may not rely on any source at all…

    Well I often get this kind of information from TV advertisements or from my friends. The ads always draw my attention and I will discuss the issue with my friends if they bring up this topic.

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