1) Question from Wendy: Which has more impact on consumers in your region, self-concept connection or brand country-of-origin connection, and why? Do you think the consumer-brand relationship in your culture will change in a certain period of time? If yes, what factors may result in this change?
1) Question from Wendy:
ReplyDeleteWhich has more impact on consumers in your region, self-concept connection or brand country-of-origin connection, and why? Do you think the consumer-brand relationship in your culture will change in a certain period of time? If yes, what factors may result in this change?