Conversation and Situational Context

Hi Everyone, 

Tyler, Rebecca and I (Sarah) are the discussion leaders for our last week of seminars. Below are 3 questions to answer and 2 questions to think about like the last group did. 

1. What is an example of a media campaign that enticed you to start a conversation, or bring up a conversation with other people? Why did this campaign encourage you to do so?

2. Can you give an example of a campaign that conveyed a different message than was originally intended? Why do you think this happened?

3. What is a campaign that you've contributed to the conversation? What made you do this? Can you think of a campaign that caused you to alter your behavior? Why?

Questions to think about...

1. What kinds of advertisements spark the most conversation? Why?

2. What do you think the difference between attempts to encourage interpersonal communication versus attempts to produce viral marketing?

International Marketing Discussion Questions

Hi everyone,
This is Da, Wendy and Melanie. Here are the questions for Monday discussion:
Please answer the first three questions and check the latter two (post here for you to think of, no need to answer here, we will discuss them in class!)

Questions: 

1.       For International students: Is there any similarity or differences of purchase behavior you observe when you are in the US?

For US students: Is there any similarity or differences of purchase behavior you observe from people out of the states?

2.         As the article An International Look at Attitude toward Advertising, Brand Considerations, and Market Expertise mentioned, the young generation has very different value and attitude from the elder ones. Do you find your price sensitivity and brand loyalty different from your parents? Please specify.

3.         Please indicate some main values of your culture, for example, individualism, collectivism, freedom and conservation. Did it happen to you that your perceptions of advertising appeals are contradicted with the above cultural values?

In-class questions: (You don't need to answer these questions, but please think about them.)

1) According to the articles and our introduction, advertising industry in China is growing and will grow rapidly. Do you agree with it? Based on your understanding, why does or doesn’t advertising industry in China have such a prominence and bright future?

2) Which one do you think is more effective for international advertising: keeping consistent global advertisement (keep the same ad in different countries), or localizing advertisement?


Wish you a nice weekend! Stay warm and see you guys  on Monday!